Less than one month from the 10th anniversary of the September 11th attacks, Secretary of Homeland Security Janet Napolitano announced an update to the "If You See Something, Say Something” public awareness campaign to encourage citizens to report suspicious activity. She unveiled new 30 second advertisements to inform the public of this new initiative. The campaign began last summer and was modeled after New York City’s public service announcements on its transportation system.
The event, titled "Looking Back, Looking Forward," was hosted by the U.S. Chamber of Commerce and also featured former DHS Secretary Tom Ridge, who is now Chair of the National Security Task Force at the Chamber. He spoke about the need for better information sharing and an interoperable communication system for first responders.
Ridge told Free Enterprise, the U.S. Chamber magazine, in a previous interview that the private sector is crucial to homeland security. "The federal government has no more important, or larger, or stronger partner than the private sector for a variety of reasons. One of the real challenges is to ensure that the private sector has a seat at the table as you’re developing these policies.”
The event also included a panel discussion about post-9/11 security and the role of the private business community.