Guests Charles Evans Jr. and Victor DeNoble discuss the documentary film that chronicles DeNoble’s unexpected discovery of an ingredient in tobacco which, the data revealed, when coupled with nicotine makes cigarettes more addictive. The research and the company’s attempts to keep it private lead to Congressional testimony before a subcommittee of the House Energy and Commerce Committee. The movie details how this public revelation of DeNoble’s findings led journalists, politicians, attorneys and scientists to join forces against the tobacco industry, which ultimately resulted in the first ever federal regulation of the tobacco industry. Evans discusses how and why he went about making the film, which began when he first watched Dr. DeNoble’s testimony on C-SPAN in 1994. DeNoble talks about growing up in New York, his early work at the Philip Morris Company and what it was like to testify before Congress on such a controversial subject.
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